At the Financial Times, I worked as a Product Growth Consultant, helping define the MVP experience for ASKFT, an AI-powered assistant designed to personalize news delivery. My projects focused on building interactive prototypes, conducting usability testing, and refining product requirements. I collaborated with design and engineering teams to optimize the user experience, improve engagement metrics, and support the successful launch of ASKFT’s core product roadmap
Collected survey data and customer feedback to identify unmet needs and define requirements for ASK.FT
Outlined MVP features, KPIs, and timelines, linking personalization with measurable subscription and retention goals.
Built interactive Figma models and iterated with design and engineering teams to refine usability and interface flow
Designed A/B tests and success metrics that measured interactivity, conversion, and engagement, guiding future product iterations
Delivered a structured roadmap for ASK.FT, focusing on personalization, KPIs, and product milestones that enhanced user experience while projecting double-digit subscription and retention gains
I built interactive prototypes in Figma and partnered with engineering and design teams to validate usability improvements. By structuring testing and feedback, we reduced design conflicts, cut revision cycles, and delivered cleaner, more user-friendly layouts
